GET THE FACTS ON GIFT CARDS
- 55% of consumers expressed (very/extremely interested) in the option to purchase gift cards at a self-service kiosk that stocks cards from a wide variety of retailers (PAGE 26)
- 83% of consumers are interested in using a gift card to get a discount off their purchase (PAGE 25)
- 62% of consumers used digital gift cards (PAGE 1)
- https://blackhawknetwork.com/sites/default/files/2021-01/BHN-ebook-Gift-Card-Facts.pdf
2024 Gift Card Outlook
https://www.credenceresearch.com/report/u-s-gift-card-marketIdeas & Innovations (I&I) gift card kiosk "STOPS IMAGE FRAUD"
- Gift cards purchased using I&I’s kiosk are printed in the kiosk using only blank cards.
- Printing of the gift card ID and PIN in the kiosk only occurs after purchase and is never exposed.
- I&I’s Encompass Retail Software uses encrypted connections never storing personal/card data.
- https://blackhawknetwork.com/sites/default/files/2021-01/BHN-ebook-Gift-Card-Facts.pdf
2024 Gift Card Image Fraud
https://stateline.org/2024/04/15/as-consumers-lose-millions-to-gift-card-scams-lawmakers-pressure-businesses/IMPACT OF USING IDEAS & INNOVATIONS’ ECO-FRIENDLY KIOSKS ON ALL FORECASTED 2024 US GIFT CARD SALES
Based on $260B in revenue now not requiring backer card packaging (70% of forecasted $380B)
- 332,500 tons of paper SAVED annually
- 5,652,500 trees SAVED annually
- 150 trees SAVED per acre = 37,683 acres of trees SAVED annually
Based on $39B in revenue now not using plastic packaging (or 15% of the forecasted $260B)
- 24,375 tons of plastic SAVED annually
- 397,312 barrels of oil SAVED annually
- 7,946,240 gallons of gasoline SAVED annually
Digital Gift Card Sales with 43% of the Market By 2028
- The U.S. gift card market is forecasted to produce a CAGR +6% during 2024-
2028, reaching a value of $267.3 billion by 20281. In addition, digital gift cards
are expected to record a CAGR of +8% during 2024-2028, reaching $115.3
billion by 2028. Digital gift cards are forecasted to account for nearly 43% of
total gift card spending by 2028. - Gift cards were the No. 1 most requested gift for the 2023
holiday season, marking the 17th consecutive year it has been atop
consumers’ holiday wish lists2. Total gift card spending was expected to
reach $29.3 billion for the 2023 holiday season, up from $28.6 billion in
2022, with the top card categories forecasted to be restaurant (30%),
bank-issued (26%) and department store (26%).
https://blackhawknetwork.com/resources/benchmark-report-2024-digital-gift-card-leaders
